FEATURED PROJECT

Videotel International

Accessible Web Design & its Benefits Continued

Provide Equal Access to Diverse Consumer Groups

There are many groups of people who are faced with accessibility barriers that make it difficult or impossible for them to use the web. These Groups include the:

  • Blind or visually impaired.
  • Physically disabled.
  • Elderly.
  • Deaf or hard of hearing.

An accessible website can provide equal access to all of the above groups due to helpful accessible features and compliance with W3C guidelines.

Strengthen your Brand Value

A business/organization with an accessible website demonstrates a social responsibility to its customers and/or employees, helping improve brand perception and increase loyalty.

Fulfill a Legal Obligation to the DDA

The DDA was introduced in 1995 with the intention of tackling discrimination faced by many disabled people. It was stipulated on the 1 October 1999 that websites offering goods and services to the public must comply with the Disability Discrimination Act. The Code of Practice for this section of the Act was published on 27 May 2002. Read in full about UK web accessibility law.

Facts & Figures

  • There are around 8.6 million people with disabilities in the UK with an estimated spending power of £40 billion.
  • The fastest growing market in the UK is the over-50s who control 80% of the country's wealth.
  • Two million UK residents have a sight problem - 4% of the population

Can you afford to not be accessible! Contact Cyonix for further information.

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